Experiential Zone
Experiential Zone
The Experiential Zone is the on-water activation hub of the Singapore Yachting Festival. Built to drive real engagement, it is designed for live demonstrations, hands-on trials and high-visibility brand exposure in a controlled marina environment.
Unlike static displays, EZ is where products are used, tested and experienced. It attracts a mix of yacht owners, serious buyers, captains and crew, families, media and influencers looking for movement, energy and content.
EZ-P | Paddle
Inflatables, kayaks and SUPs in a high-traffic, highly accessible environment. Strong for brands seeking broad exposure, family engagement and entry-level participation.
EZ-U | Underwater
Fishing, diving, snorkelling and underwater drone technology. Best suited to technical brands and partners looking to engage serious users and yacht-buyer crossover.
EZ-E | Electric
A future-focused zone showcasing e-surf/foil, electric propulsion and Seabob-style water toys. Ideal for brands positioned around innovation, performance and next-generation propulsion.
Sponsorship and exhibitor opportunities
Position your brand at the heart of the action within the Experiential Zone —
a high-energy showcase of innovation, performance and hands-on marine lifestyle engagement.
Title Sponsor – S$25,000
Own the Zone. Lead the Experience
- Naming rights across the entire Experiential Zone
- Prominent integrated branding across the main visitor approach
- Visibility across all three activation pillars (Electric, Paddle & Underwater)
- Inclusion in show marketing, site maps and digital promotion
- Premium positioning within one of the festival’s highest-footfall areas
Zone Sponsor – S$5,000 (1 per zone)
Exclusive sponsorship of one activation pillar:
- Electric Zone – e-foils, electric propulsion, sustainable innovation
- Paddle Zone – SUPs, kayaks and accessible watersports
- Underwater Zone – Seabobs, diving tech, underwater exploration
Includes:
- Dedicated branding within your selected zone
- Integration into demo programming
- MC acknowledgements during scheduled sessions
- Branding opportunity on activation infrastructure
Activity Sponsor – S$2,500
Sponsor the Action
- Branding tied to a specific demo programme or scheduled activation
- Direct engagement with qualified marine lifestyle consumers
- Ideal entry-level positioning within a high-traffic area
Enquire about sponsorship or exhibiting
Contact:
[email protected]